Altneu is German for Old-New. It connotes the sense that something has been around for a long time and yet is self renewing – ancient and yet modern at once. Like the (new) iPad. Or possibly Sony’s Spiderman reboot. Anyway, I like to thing of tazti as something that is altneu – a product that is at once established, classic and at the same time dynamic, growing, self renewing. We are in the process of renewing tazti. Stay tuned for more details.